Note: I also shared this post on my student media blog.
When I first started dabbling in social for my college newspaper, I was mystified by a lack of clicks and engagement on things I thought were very important. Elections, scandals and other big happenings saw low response and almost no sharing.
Then, over the summer I started sharing more sports stories. It was mostly out of necessity — our summer updates only focus on big stories, and most of the big stuff going on centered around sports.
People loved it. All of a sudden we saw more retweets, more Facebook comments, more interaction. A simple tweet about a baseball player who’d be drafted, for example, saw much more interaction than usual.
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